Do you ever feel like your business card is just a piece of useless scrap paper? Well, don’t worry—we all feel that way at times. But, what you do about it can make the difference between meeting people and being left on the sidelines. Here are seven essential tips for creating an effective business card.
1. Know Your Audience.
In your first business card draft, try to know your audience and what they’re interested in. This way, you’ll have a clear idea of which topics to pursue and what words to use. Knowing your audience will make it easier to choose the right topics for your card. You can also research what topics your customers are interested in and see what words best represent their point of view. Aim to keep your audience’s attention with visual content, such as photos, graphics, and videos. It might sound obvious, but try to keep your card visual as opposed to written.
2. Ensure Your Company Logo is on the Front.
You might think that putting your logo on the front of your card is a no-brainer, but there are a few things to keep in mind. First, your logo should be big enough to be seen without effort. It should also be positioned so that it’s clearly visible when someone looks at your card from a certain angle. Second, your logo should be consistent with the type style of your card design. If your logo is too fancy or detailed, it might look flat when your card is presented face-down on the table.
3. Use Your Card to Encourage Sales Calls Rather Than Just Having It as a Promotional Tool.
Your card should be used as a tool to encourage sales calls rather than a promotional piece of marketing. This means that when someone holds your card in their hands, they should be considering buying from you. Making this a priority will make your card much more effective as a marketing tool, and will encourage your audience to make purchases from you instead of other businesses.
4. Card Functions Should Be Really Easy to Understand and Use, Not Just Pretty to Look At.
While it’s great to use pretty phrases and designs as part of your card marketing strategy, these won’t help your business get more sales if no one understands what you have to offer in a clear and simple way. What’s more, copywriting can be more challenging than visuals when it comes to making sales calls. This is why having clear and simple terms on your card is so important. While it’s good to have fancy terms and phrases on your card, remember that your customers are trying to understand what you offer through your visuals as opposed to your words.
5. Assign a Value to Your Card — and Make Sure It’s Clear How Much Each One Costs!
One of the best ways to make sure your card is a good value for your money is to clearly define each one. For example, a free business card with no value can feel like a waste of paper. But, an effective business card that includes your name, contact info, and price should be treated as if it were gold. A card with a low price is still a very useful tool, and will likely be used by many. But a card that also includes a clear, easy-to-understand value is even more valuable and will encourage more people to use your services.
6. Avoid Sounding Like You’re Trying to Sell Your Services — and Make It Clear What They Are!
If someone is interested in your services, they should probably be able to decide whether or not they want to use them based on what they read on your card. But if you start sounding like you’re selling rather than helping, you might find that you lose potential customers before they even set foot in your door.
7. Ensure Your Card Is Easy to Read.
Another thing to keep in mind is your card’s readability. Keeping your card’s readability low will place less of an emphasis on the quality of your services, making it easier for potential customers to forget about you. This could result in low conversion rates, which are a major reason why business cards are so important.
Finally, your card should be memorable for a reason. If a customer sees your card and then decides to leave without ever buying from you, it’s a major bummer. But, if they see your card and then decide to purchase from you, well, that’s a whole other story. These seven tips will help you create an effective business card. Now, go out there and create the cards that will set you apart from the rest.